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Case Studies

Campaign outcomes

Built for predictable revenue.

From $1M+ quarterly ad spend to consistent 3x–5x ROAS — measurable growth across eCommerce and lead-gen verticals.

Representative campaign work across eCommerce and lead generation, showing the objective, operating changes, channel mix, and outcome snapshot for each engagement.

  • Google Ads
  • Meta Ads
  • Shopify
  • Lead gen

Reporting visuals are representative and aligned to the type of work shown.

9+

Years PPC experience

$6.5M+

Quarterly ad spend managed

5-7×

Typical eCommerce ROAS

18k+

Hours on campaigns

01 ECOMMERCE / ELECTRIC POWERSPORTS

Pro Dirt Bike — United States

Electric Dirt Bike eCommerce

Built the paid acquisition foundation from scratch for a Shopify electric dirt bike store — testing carefully, validating performance with conversion data, and scaling to $500K in revenue.

Objective

Launch a complete paid-media growth system from zero and scale revenue profitably despite limited starting budget and no historical campaign data.

What changed

  • Built a Shopify-ready campaign structure from scratch.
  • Tested campaign strategies before committing larger budgets.
  • Validated performance against real conversion data.
  • Shifted budget toward proven campaign winners.
  • Scaled spend gradually while protecting ROAS.

Channel mix

  • Performance Max
  • Google Shopping
  • Product & Campaign Scaling
ACCOUNT TYPE
Shopify eCommerce Growth
PRIMARY KPI
Revenue & ROAS
SCOPE
Campaign Build, Testing & Scaling
CYCLE
12-Month Scale-Up

Outcome snapshot

Ad Spend Managed
$100K
Revenue Generated
$500K
ROAS
5X
Pro Dirt Bike — United States — Electric Dirt Bike eCommerce
Representative eCommerce growth view focused on revenue scale, budget efficiency, and performance-led campaign expansion.
Read overview
02 eCommerce

IL MILLEPIANTE — ITALY

Plant & Horticulture eCommerce

Google Search, Shopping and Meta campaigns rebuilt and scaled — driving 5–10X sales growth in just 40 days.

Objective

Restart stalled sales and build a profitable, scalable growth strategy across Google and Meta.

What changed

  • Rebuilt and optimized the Meta Ads campaign structure.
  • Tested audiences and creatives to identify the best-performing combinations.
  • Improved Google Search & Shopping targeting and reduced wasted ad spend.
  • Fixed conversion tracking and scaled winning campaigns based on profitability.

Channel mix

  • Google Search
  • Google Shopping
  • Meta Ads
Account type
eCommerce growth
Primary KPI
ROAS & sales growth
Scope
Search, Shopping, Meta
Cycle
40-day scaling

Outcome snapshot

Return on Ad Spend
4.8X+
Sales Growth
5–10X
Clicks
5,500+
IL MILLEPIANTE — ITALY — Plant & Horticulture eCommerce
Performance marketing results focused on ROAS, sales growth, and profitable campaign scaling.
Discuss eCommerce Growth
03 TACTICAL / PROTECTIVE GEAR

Hard Head Veterans — United States

Tactical Gear eCommerce

Rebuilt tracking and paid-media structure to improve targeting, reduce wasted spend, and scale a tactical eCommerce brand to $110K+ in monthly revenue.

Objective

Restore reliable tracking, strengthen campaign structure, and build a long-term system for profitable revenue growth.

What changed

  • Fixed conversion tracking for accurate data.
  • Rebuilt Performance Max campaign structure.
  • Restructured Search and Shopping campaigns.
  • Expanded into Demand Gen and YouTube.
  • Improved audience targeting and keyword quality.
  • Reduced wasted spend and scaled winning campaigns.
  • Introduced weekly and monthly data-led optimization.

Channel mix

  • Google Ads
  • Meta Ads
  • Shopping & Performance Max
ACCOUNT TYPE
Tactical Gear eCommerce
PRIMARY KPI
ROAS & Revenue
SCOPE
Tracking, Paid Media & Scaling
CYCLE
Performance Scaling

Outcome snapshot

Monthly Revenue
$110K+
Meta Ads ROAS
9.24X
Google Ads ROAS
4.83X+
Hard Head Veterans — United States — Tactical Gear eCommerce
Representative paid-media performance view focused on revenue efficiency, acquisition quality, and scalable growth.
Discuss eCommerce Growth
04 DTC / eCommerce

Cosmetology

Beauty & Skincare DTC eCommerce

Multi-platform growth across Google, Meta and TikTok — scaling online sales while maintaining strong ROAS across paid channels.

Objective

Scale online sales profitably across multiple ad platforms while improving audience quality, creative performance, and ROAS.

What changed

  • Optimized Google Search & Shopping campaigns to capture high-intent buyers more efficiently.
  • Built full-funnel Meta campaigns from awareness through conversion, supported by continuous audience testing.
  • Launched creative-led TikTok campaigns and scaled winning audiences and ads based on weekly performance.

Channel mix

  • Google Search & Shopping
  • Meta Ads
  • TikTok Ads
Account type
DTC eCommerce
Primary KPI
ROAS & Online Sales
Scope
Google, Meta, TikTok
Cycle
Multi-Platform Scaling

Outcome snapshot

Meta Ads ROAS
8.53X
TikTok Ads ROAS
5.16X
ONLINE SALES GROWTH
40%+
Cosmetology — Beauty & Skincare DTC eCommerce
Representative multi-platform performance view focused on ROAS, sales growth, and creative efficiency across paid channels.
Discuss eCommerce Growth
05 Electric Sports / Personal Mobility

Cycleboard

Electric Mobility DTC eCommerce

Rebuilt tracking and campaign structure after previous scaling attempts failed — improving targeting, reducing wasted spend, and driving rapid profitable growth through Google Ads.

Objective

Restore reliable tracking, rebuild the account for efficiency, and create a profitable scaling strategy capable of accelerating sales.

What changed

  • Fixed conversion tracking for accurate data.
  • Rebuilt the campaign structure from scratch.
  • Optimized Performance Max and Search campaigns.
  • Improved audience targeting and keyword optimization.
  • Reduced wasted spend and scaled winning campaigns.
  • Applied data-driven weekly and monthly optimization.

Channel mix

  • Performance Max
  • Google Search
  • Google Ads
ACCOUNT TYPE
Electric Mobility eCommerce
PRIMARY KPI
ROAS & Sales Growth
SCOPE
Tracking, PMax, Search & Scaling
CYCLE
30-Day Scale-Up

Outcome snapshot

ROAS
45X+
Sales Growth
18–45X
Targeted Clicks
5,500+
Cycleboard — Electric Mobility DTC eCommerce
Representative Google Ads performance view focused on ROAS, targeted traffic, and accelerated eCommerce growth.
Discuss eCommerce Growth
06 DTC / Fashion

Heidi Merrick

Luxury Fashion DTC eCommerce

Paid media optimization focused on reducing acquisition costs, improving Shopping performance, and scaling profitable eCommerce revenue.

Objective

Reduce acquisition costs and unlock profitable growth through stronger campaign structure, targeting, and Shopping performance.

What changed

  • Rebuilt campaign structure and optimized budget allocation.
  • Improved Google Search and Shopping performance.
  • Enhanced the product feed for better visibility and relevance.
  • Applied data-driven bidding with ongoing optimization and scaling.

Channel mix

  • Google Search
  • Google Shopping
  • Product Feed Optimization
ACCOUNT TYPE
Fashion DTC eCommerce
PRIMARY KPI
Revenue Growth & ROAS
SCOPE
Search, Shopping, Feed Optimization
CYCLE
Performance Scaling

Outcome snapshot

ROAS
35.77X
Acquisition Cost
-23.39%
Growth Period
30 Days
Heidi Merrick — Luxury Fashion DTC eCommerce
Representative fashion eCommerce performance view focused on revenue growth, acquisition efficiency, and profitable scale.
Discuss eCommerce Growth
07 eCommerce / Wellness

NATURA THERAPY — MULTI-COUNTRY

Herbal Wellness eCommerce

Country-specific Meta Ads targeting, creative testing, and budget optimization — delivering profitable growth across international markets.

Objective

Scale profitable sales across multiple countries with localized targeting and smarter budget allocation. The key challenges were multi-country targeting, budget allocation, audience localization, and scaling campaigns profitably.

What changed

  • Restructured campaigns with country-specific audience targeting for Serbia and Greece.
  • Optimized budget allocation and tested creatives to identify stronger-performing ads.
  • Applied continuous performance-based scaling and optimization to maximize results.

Channel mix

  • Meta Ads International Targeting Creative Testing
Account type
Multi-Country eCommerce
Primary KPI
ROAS & Purchases
Scope
Meta Ads, Localization, Scaling
Cycle
Continuous Scaling

Outcome snapshot

ROAS
5.01X
Purchases Generated
400+
Lowest CPC
$0.06
NATURA THERAPY — MULTI-COUNTRY — Herbal Wellness eCommerce
Representative multi-country performance view focused on ROAS, purchases, and cost efficiency across Serbia and Greece.
Discuss eCommerce Growth
08 DTC / Home & Living

Light My House

Home Lighting DTC eCommerce

Google Ads restructuring, Shopping optimization and product-feed improvements focused on reducing acquisition costs and building sustainable eCommerce growth.

Objective

Improve advertising efficiency, stabilize ROAS and scale revenue profitably without wasting budget.

What changed

  • Rebuilt campaigns for better budget efficiency.
  • Shifted spend toward stronger-performing campaigns.
  • Optimized Google Shopping and Search performance.
  • Improved the product feed for better visibility.
  • Applied data-driven bidding with ongoing scaling.

Channel mix

  • Google Shopping
  • Google Search
  • Product Feed Optimization
ACCOUNT TYPE
Home Retail eCommerce
PRIMARY KPI
Profitability & Revenue Growth
SCOPE
Shopping, Search & Feed Performance
CYCLE
Efficiency-Led Scale-Up

Outcome snapshot

ROAS
4.2X
Revenue Growth
120%+
Acquisition Cost
-28%
Light My House — Home Lighting DTC eCommerce
Representative Google Ads performance view focused on revenue growth, acquisition efficiency and scalable product sales.
Discuss eCommerce Growth
09 Home Improvement

Vixx Badkamers — Netherlands

Bathroom Retail eCommerce

Rebuilt the Google Ads growth engine from tracking through campaign structure — improving efficiency, reducing wasted spend, and scaling the business to 7X+ ROAS and $30K+ monthly revenue.

Objective

Restore accurate tracking, improve advertising efficiency, and create a long-term strategy for profitable revenue growth.

What changed

  • Fixed conversion tracking for accurate performance data.
  • Rebuilt campaigns across PMax, Search, Shopping, Demand Gen and YouTube.
  • Improved audience targeting and keyword quality.
  • Reduced wasted spend and prioritized winning campaigns.
  • Introduced ongoing data-led optimization and scaling.

Channel mix

  • Performance Max
  • Search & Shopping
  • Demand Gen & YouTube
ACCOUNT TYPE
Multi-Channel Retail eCommerce
PRIMARY KPI
ROAS & Monthly Revenue
SCOPE
Tracking, Google Ads & Scaling
CYCLE
Profitable Scaling

Outcome snapshot

Monthly Ad Spend
$5K
Monthly Revenue
$30K+
ROAS
7X+
Vixx Badkamers — Netherlands — Bathroom Retail eCommerce
Representative Google Ads performance view focused on tracking accuracy, revenue efficiency, and profitable multi-channel growth.
Discuss eCommerce Growth
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Proof over promises

LBA Growth Operating System

We build systems for predictable revenue.

Google Ads and Meta programs wired to revenue — reporting leadership trusts, run by senior strategists.

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