FAQ
Frequently asked questions
Straight answers on Google Ads, Meta Ads, onboarding, tracking, and how we drive predictable revenue.
What PPC services does LBA Media offer?
Google Ads (Search, Shopping, Performance Max), Meta Ads (Facebook & Instagram), conversion tracking setup, account audits, and ongoing campaign management — focused on revenue and qualified leads.
Who leads the strategy at LBA Media?
Shukran Touseef, CEO and senior Google Ads strategist, with 9+ years of experience and 18,000+ hours managing campaigns across Google and Meta.
What industries do you specialize in?
Shopify and DTC eCommerce, healthcare, legal, home improvement, and local service businesses — with playbooks tuned to each vertical’s funnel and compliance needs.
What results should we expect?
For eCommerce, clients typically see 3x–5x ROAS at scale. For lead gen, we focus on cost per qualified lead and intake-ready volume. Every engagement starts with clear KPIs and tracking validation.
Do you manage both Google Ads and Meta Ads?
Yes. We run integrated Google and Meta programs with shared creative insights, unified reporting, and budget allocation based on marginal ROAS or CPA.
What does onboarding look like?
Week one: account and tracking audit. Weeks two to three: restructure campaigns, fix conversion tracking, and launch tests. You get a 30/60/90-day roadmap with weekly reporting from day one.