Portfolio
Work that turns spend into growth
A modern look at campaigns and creative systems we have shipped for eCommerce and lead-gen brands.
4.2× ROASeCommerce · Shopify
Shopify DTC — Shopping + Performance Max rebuild
Highlight4.2× ROAS
Full Shopping and Performance Max rebuild for a Shopify DTC brand: feed hygiene, custom labels, audience signals, and creative testing. Cut wasted spend in brand/non-brand overlap and scaled profitable SKUs without CPA blowouts. Weekly margin-aware reporting for leadership.
View related work →
−38% CPLLead gen · Healthcare
Healthcare clinic — Search + Meta lead system
Highlight−38% CPL
Unified Google Search and Meta prospecting for a multi-location clinic network. Intake-ready forms, call tracking, and geo-tight campaigns by practice area. Creative refresh cadence kept CPL down while increasing qualified appointment volume for intake teams.
View related work →
2.1× booked jobsLocal · Home services
Home services — local demand & booked jobs
Highlight2.1× booked jobs
Geo-tight Search, Local Services Ads support, and call-only extensions for a multi-crew home-services brand. Landing pages matched to service intent; offline conversion imports tied booked jobs back to campaigns so bidding followed revenue, not clicks.
View related work →
+64% trialsB2B · SaaS
SaaS trial pipeline — Search + remarketing
Highlight+64% trials
High-intent Search architecture for a B2B SaaS product: competitor conquesting with guardrails, branded defense, and demo/trial landing tests. LinkedIn/Meta remarketing for mid-funnel nurture. Attribution cleaned so sales could trust MQL → trial → paid conversion paths.
View related work →
3.4× consultsLead gen · Legal
Legal intake — qualified consult volume
Highlight3.4× consults
Practice-area Search and Meta campaigns for a personal-injury firm. Strict negative keyword governance, call recording quality checks, and landing pages built for intake scripts. Focus on cost per qualified consult — not form spam — with weekly intake QA reviews.
View related work →
−41% cost / bookedLead gen · Dental
Dental group — appointment demand engine
Highlight−41% cost / booked
Multi-location dental Search + Meta system with treatment-specific landing pages (implants, Invisalign, emergency). Call tracking and online booking events fed offline conversions so Smart Bidding chased booked visits — not form spam.
View related work →
3.8× MEReCommerce · Fitness
Fitness DTC — Meta creative + Shopping scale
Highlight3.8× MER
Creative testing system for a fitness equipment brand: UGC hooks, offer stacks, and catalog Shopping. Separated prospecting vs retention budgets and used contribution-margin ROAS so paid scale protected contribution, not vanity ROAS.
View related work →
+2.7× inquiriesLead gen · Real estate
Real estate — listing inquiry pipeline
Highlight+2.7× inquiries
High-intent Search for buyer/seller keywords plus Meta listing remarketing for a regional brokerage. Landing pages matched by neighborhood and property type; lead routing into CRM with speed-to-lead SLAs for agents.
View related work →
+52% enrollmentsLead gen · Education
Online education — course funnel rebuild
Highlight+52% enrollments
Webinar → application → enrollment funnel for an online certificate brand. Search captured high-intent course queries; Meta nurtured warm traffic with proof-led creatives. Attribution cleaned so media followed paid enrollments, not free lead magnets alone.
View related work →
1.9× booked jobsLocal · Auto
Auto services — local booked-job growth
Highlight1.9× booked jobs
Local Search + call-only campaigns for a multi-bay auto shop group. Service-intent landing pages (brakes, tires, oil), LSA support, and offline conversion imports from the shop management system so bidding followed completed jobs.
View related work →