Google Ads audit checklist
A practical checklist to find wasted spend, tracking gaps, and structure issues in under an hour.
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Meta creative briefing template
A one-page briefing template so creative, offers, and audiences stay aligned before you launch tests.
Get free PDFPerformance Max launch playbook
Asset groups, audience signals, feed hygiene, and brand exclusions for eCommerce PMax launches.
Get free PDFConversion tracking QA sheet
Validate primary conversions, enhanced conversions, and duplicate events before trusting ROAS.
Get free PDFShopify ROAS diagnostic
Margin-aware ROAS targets, product feed checks, and Shopping vs PMax budget splits.
Get free PDFLead-gen CPL scorecard
Score lead quality, intake readiness, and cost per qualified lead — not vanity form fills.
Get free PDFNegative keyword starter pack
Industry-ready negative themes so Search accounts stop paying for junk queries early.
Get free PDFLanding page CRO checklist
Message match, proof, form friction, and mobile speed checks that protect paid traffic.
Get free PDFWeekly PPC reporting template
A leadership-friendly weekly outline: wins, risks, tests, and next actions.
Get free PDFBudget pacing calculator guide
Pace monthly spend across Google and Meta without end-of-month fires or under-delivery.
Get free PDFCompetitor ads swipe file framework
Collect competitor angles and hooks — then turn them into ethical tests.
Get free PDFAccount handover / onboarding kit
Access, tracking, creative, and KPIs to request on day one of onboarding.
Get free PDFtesting pdf
A practical checklist to find wasted spend and tracking gaps in under an hour.
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